MY NPG

EVERYTHING, AS IT HAPPENS.

Founders post the progress and the problems. If it went wrong, you'll read it here first.

TODAY

GAMES YOU DESERVE

FIRST 10,000 UNITS CAME OFF THE LINE.

Line 2 ran clean for nine hours. Every unit passed the drop test. This is the part we were most afraid of, and it worked.

VIDEO

12 DAYS AGO

HRE

WE GOT THE RETAIL MEETING.

Buyer team, four weeks out. We are not counting anything until there's paper - but the door opened.

PHOTO

28 DAYS AGO

GAMES YOU DESERVE

PACKAGING PROTOTYPE #4.

Three failed before this one. The spine finally holds its shape after a year on a shelf.

GALLERY

35 DAYS AGO

DIRTY SODA

FLAVORS LOCKED. SAMPLES ON THE WAY.

Six down to three. The fourth one was better in the lab and worse in a cup of ice. It's gone.

PHOTO

43 DAYS AGO

GAMES YOU DESERVE

WE SCREWED THIS UP.

We committed to a shell supplier without a second source and they missed by five weeks. That's on me. Here is exactly what it cost and what we changed.

VIDEO